Electrolux group

Problem
Everybody talks about sustainability; people are fed up and can't tell what's real. Electrolux is an MVP in this field, so how can they showcase their leading position and increase interest in their sustainability report?

Insight
Change requires collective effort and no gatekeeping; therefore, clean your room before you criticize the world.

Solution
By initiating a movement called Shelf Respect. Using nudging to change people's behaviors, we can encourage people to place items correctly in their refrigerators, decreasing food waste. Good idea, right?

In addition to Shelf Respect, Electrolux can lead the way with the "Green Print" initiative, an open platform where Electrolux showcases its strategies and successes. Gatekeeping is out.