Problem
Indulging in Velveeta cheese is associated with shame, and there are rumors that it contains plastic… but guilty pleasure hits differently.

Insight
You can’t reason with the unreasonable.

Solution
We wanted to fuel these unreasonable conspiracies by giving them their own medicine. What if Velveeta is the Illuminati? The “peace sign” might actually symbolize V for Velveeta. Make cheese, not war.